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Experience Design

Experience Design is the door towards a less material architecture.
Especially when the daily centers of experience are less material and more information, media and telecommunication oriented.

What makes the Experience a relevant aspect of architecture?

The necessity of expressing and characterizing the relational potential of a space trough the direct and indirect memories of human actions and experiences that occurred and may occur 'in and around' the site.

When we approach the multifaceted world of experience design, we enter a discipline where all sociological and anthropological angles to an object, a building or a landscape, become significant part of their design processes and projects. This immediately implies the high consideration of the category of time and narration, with a strength and determination rarely found before.

Seen how the experience design sensitivity crosses all fields of design, it's difficult to keep it as a dedicated discipline for long; experience design is today a tool designers have to use and share with communities and future inhabitants, for the same reasons maintenance is a structural consideration when it comes to evaluate the architectural composite value of a project in the dimension of Time.

The human foundation of an habitat is the experience that designers want to celebrate, offer or start shaping. It doesn't matter if the centers of experience are overcome by events or not yet consolidated in the given society.

What we believe important is the impossibility to ignore how an experience around which a habitat is built, is always a narrative state, based on a related set of memories and a synchronical set of rules that any experience or system of experiences has to follow in order to be read as a social or individual priority.

The experience design process we implement:  

  • Experience Design Protocol (description of memories, actions and expectations around an architecture).
  • Technology Experience Design (the tech-implementation of all the technical infrastructure necessary to implement the experience design system).
  • Architectural Experience Design (all the architectural design decisions made in order to support an experience flow or a set of experience design necessities).

Exploring the experience design in music, opens two directions:

  1. The ritual and public meaning of sound, soundscapes and music (read through the lens of well-known and consolidated rituals and their narrative and relational set of rules).
  2. The sensorial meaning of sound and music (making out of a radically new sound experience, a new ontology, where fostering the new sound experience, against the game of memories and references of traditional and confirmed music rituals).